National campaigns, local action

Campaigns

CAMRA campaigns nationally for the pubs, clubs, breweries and drinkers of the UK. This is where we bring those campaigns home to South Cheshire, and where you can lend a hand. Right now that means cutting the tax burden that is closing pubs, protecting the pubs we still have as community hubs, and keeping the handpump honest so a pint pulled by hand is what drinkers expect it to be.

A campaigner raising a megaphone to speak

VATs the problem

VATs the problem is a united, sector-wide campaign calling on the Government to cut VAT on hospitality from 20% to 10%. It is backed by UKHospitality, the British Beer & Pub Association, the British Institute of Innkeeping and others, and championed by chef Tom Kerridge. Since its public launch in July 2026 it has passed 300,000 signatures.

The argument is simple. Pubs, clubs, cafes and restaurants are being squeezed by rising costs, including energy, food and drink inflation, wages, National Insurance and business rates, all on top of one of the highest VAT rates in Europe. In the Republic of Ireland the equivalent rate is now 9%. Cutting VAT to 10% would be one of the single most effective levers the Government could pull to keep local pubs open and people in work.

VATs the problem campaign: cut hospitality VAT to 10%
What it means for South Cheshire

Every pub in our branch area is up against the same maths; whether it is a town-centre bar or one of the beautiful country pubs across our patch. Backing this campaign is one of the most direct ways we can help our valuable pubs and local breweries stay open.

Local feature

VAT’s the Problem: stop taxing tax

Sean Ayling of Tom's Tap and Brewhouse with Damian Doherty of Emperor's Brewery

We caught up with Sean Ayling of Tom’s Tap and Brewhouse and Damian Doherty of Emperor’s Brewery to see what the tax bill really looks like for a small brewer. From VAT charged on beer duty to the duty cliff that hits strong beers at 8.5% ABV, here is why UK brewers are not competing on a level playing field.

How you can help

  • Email your MP before the Budget on 28 October. CAMRA’s quick email tool gives you a template to review and send in a couple of minutes.
  • Add your name to the petition and share it with friends, family and fellow drinkers.
  • Mention it to your local landlord; many are already displaying the campaign in their venues.
  • Use the campaign materials in the CAMRA volunteers area to help us spread the word locally.

Pub Preservation

Britain is still losing pubs for good. Government figures for England and Wales, analysed by tax specialists at Ryan, show that 366 pubs were demolished or converted to other uses during 2025, roughly one every single day. These are permanent losses, not seasonal closures: the buildings become housing, offices, shops or nurseries, and almost never return as pubs. By the end of the year the counted stock of pubs in England and Wales had fallen to 38,623. Across the UK as a whole, the British Beer & Pub Association counts more than 16,000 pubs lost since the year 2000.

A pub is rarely just a pub. It is often the last shared space in a village or on an estate: the place for the quiz night, the charity fundraiser, the wake, the first pint and the catch-up that would not happen anywhere else. When a pub goes, a piece of the community goes with it, and getting it back is far harder than keeping it open in the first place.

Losing a pub is not inevitable

When a pub is valued by the people who use it, it can be nominated as an Asset of Community Value (ACV) with the local council. If an ACV-listed pub is then put up for sale, that listing triggers a moratorium: a protected window during which the pub cannot be sold to anyone else while local people organise, raise funds and prepare a bid, and in some cases take the pub into community ownership. Alongside ACV status, planning protections and a strong local campaign can be the difference between a pub reopening and a pub lost. This is where a CAMRA branch can help, and where you can too.

Local focus

The White Lion, Barthomley

Dates from1614
ListingGrade II* listed
Heritage ratingThree star, national importance
ClosedSeptember 2023
Right nowCommunity bid in preparation

One of our own is a live example of why this matters. The White Lion at Barthomley is a Grade II* listed, timber-framed inn dating from 1614, standing opposite St Bertoline’s Church in the heart of the village. Its interior is rated three star by CAMRA’s Pub Heritage Group, the highest grade, marking it as of outstanding national historic importance. It closed in September 2023 when Marston’s 20-year lease came to an end, after more than four centuries as a pub.

Latest, October 2026

On 23 September Cheshire East Council accepted the village’s proposal to form a community group to buy the White Lion, so the six-month moratorium is now running and the pub cannot be sold to anyone else while the bid comes together. The new Save the White Lion group has launched a survey asking what people would want from a community-owned White Lion, and is looking for volunteers with useful expertise, such as finance, law, fundraising, building conservation or pub management.

CAMRA’s Pub Heritage Group has also highlighted the campaign nationally. If you can spare a few minutes, please take the survey below.

Earlier updates (1)
  1. August 2026

    The pub was put up for sale, and its Asset of Community Value listing put a protective clock on that sale. On 26 August more than 70 residents filled Barthomley Village Hall to decide what to do, and voted to register a formal expression of interest in buying the White Lion. Registering that interest carried no financial commitment at that stage.

There is a real task ahead. A survey commissioned for the sale has flagged significant repairs, including work to the thatched roofline, damp, and a bowed wall, with early estimates running into the hundreds of thousands of pounds. But for the first time in two years there is a clear route to keeping the White Lion as a pub, and a community determined to take it. South Cheshire CAMRA was at the August meeting and is supporting the effort as it develops.

Know a pub at risk in South Cheshire?

Tell the branch. The sooner we know a local is under threat, the more we can do, from supporting an Asset of Community Value nomination to rallying local support. Email us at pubdata@southcheshire.camra.org.uk and secretary@southcheshire.camra.org.uk.

Handpump Hijack

For generations, a handpump on the bar has meant one thing: cask ale, delivered to the pub as a living product and looked after in the cellar by people who know what they are doing. It is a signal that drinkers trust. That signal is now being blurred.

CAMRA Handpump Hijack campaign: a Warning Fresh Ale stamp over a cask handpump

Carlsberg Marston’s has begun putting “Fresh Ale”, a keg product that arrives ready to serve from the factory, through traditional cask handpumps. It is dispensed like cask and marketed as preserving the hand pull ritual, but it is not cask ale and has not been conditioned in the pub cellar. CAMRA’s Handpump Hijack campaign is about protecting what the handpump stands for, so that when you order a pint pulled by hand you know what you are getting. It matters locally too: every keg line dressed up as cask is a genuine cask line, and the cellar skill behind it, quietly slipping away.

How to spot ‘Fresh Ale’

  • The pump clip is the giveaway. “Fresh Ale” is usually described as brewery-conditioned rather than cask conditioned.
  • Current examples to look out for include Wainwright Amber, Wainwright Gold and Hobgoblin IPA.
  • It is pulled through a normal handpump but can look a little jerky as it pours, and drinks smooth and slightly fizzy, more like keg than cask.

How you can help

  • If in doubt, ask if it is cask. A quick question at the bar tells licensees that customers notice and care.
  • Spotted “Fresh Ale” on a handpump in a South Cheshire pub? Let us know, and send a photo of the pump clip if you can.
  • Share the campaign with friends and fellow drinkers, so more people know what to look for.
Seen it locally? Tell us

If you come across “Fresh Ale” on a handpump in our area, email pubdata@southcheshire.camra.org.uk with the pub name and a photo of the pump clip, or tag us on social media. It all helps CAMRA build a national picture of where handpumps are being used this way.

Campaign calendar

Alongside the campaigns above, CAMRA runs national celebrations through the year, and the branch has its own regular milestones. Here is what to look out for, month by month. Specific dates go in our branch diary as soon as they are confirmed.

  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec
January to FebruaryBranchThis month

Good Beer Guide selection

Members meet to turn a year of beer scores into our recommended entries for next year’s Good Beer Guide: a shortlist in January, the final list in February.

How the selection works →
Spring, usually AprilNationalThis month

Members’ Weekend and AGM

CAMRA’s annual gathering, where members debate and vote on the Campaign’s direction. It moves around the country each year, and any member can take part.

See the diary →
MayNationalThis month

Mild Month

Long known as Mild in May, this is CAMRA’s month to celebrate mild, one of Britain’s most traditional beer styles. Look out for it on the bar, and ask for it if it is not.

About Mild Month →
Late springBranchThis month

Pub of the Year

Our Pub of the Year is announced after shortlisted pubs are judged against CAMRA’s national criteria. The winner goes forward to the Cheshire and regional rounds.

Past winners →
JulyNationalThis month

Cider and Perry Month

A month-long celebration of real cider and perry. Order a pint of the real thing, made from fresh juice rather than concentrate, and try one of our own local producers.

Our local producers →
SeptemberNationalThis month

The new Good Beer Guide

Each autumn CAMRA publishes the new edition of the Good Beer Guide, including the South Cheshire pubs chosen by our members earlier in the year.

Our Good Beer Guide page →
All year round
  • Pub of the Season, chosen by the branch each quarter.
  • Beer scoring, which feeds the Good Beer Guide and our awards.
  • The campaigns on this page, from fair tax for pubs to keeping the handpump honest.

Lend a hand

Campaigns like these are won by lots of people doing a little. Here is how you can back your local pubs, wherever you are in the branch area.

  • Use your local. The simplest support there is: a pub that is busy is a pub that stays open.
  • Back the campaigns. Sign the petitions and share them with people you know.
  • Flag pubs at risk. Let us know early so we can act while there is still time.
  • Join CAMRA. Add your voice to the biggest single campaign for pubs in the country.

This page tracks the campaigns we are actively supporting. It will grow as national CAMRA campaigns develop and as local issues arise. Questions or a pub to flag? Get in touch.